U.S. – Short Selling Targets Global Consumer and Luxury Brands

U.S. – Short Selling Targets Global Consumer and Luxury Brands

On 6 June 2025, Hazeltree Shortside Crowdess Reported an increase in short selling targeting major consumer-facing and luxury goods companies.

  •  report reveals that big-name stocks such as Live Nation, Marriott, Chevron, Kering, and ANTA Sports have become top short targets across global markets
  • five of the top 10 most shorted large-cap names came from consumer and tech sectors,
  • luxury fashion giants Kering and LVMH were the most crowded short positions in EMEA,
  • in the Asia-Pacific region, sporting goods maker ANTA Sports and leisure brand Oriental Land Co. featured prominently among short selling along with Fujikura Ltd. and Ganfeng Lithium.
  • Hazeltree’s Shortside Crowdedness Report compiles data from roughly 700 asset managers using its securities finance platform, which tracks short selling across 15,000 global equities